Between the forces of globalization and technological advancement, as well as the influence of post-war educational reform, Japan is losing sight of its traditional identity – of the characteristics that make it Japanese. Its birth rate continues to drop, the people are draining out of the regional cities at ever greater speeds, the demand for traditional handicrafts is steadily decreasing, and the shrines and temples are struggling to maintain their historical buildings.
Japan’s traditional skills, inherited down an unbroken line through countless generations, are in danger of reaching their end. Instead of single-mindedly racing towards economic development, we believe it is time to take a breath and turn our eyes towards what we truly need to protect.
When we looked towards the world, we realized that there are many people who love the subtleties of Japanese culture. Within them, we found there are also many who have a deeper knowledge and curiosity for Japanese culture than us Japanese – people who cherish the Japanese spirit of wa.
With the regional cities of Japan as our base, we will construct a global network through the internet, connecting people who share an appreciation and love for Japan. With the collective strength of those inside and out of Japan, we will reaffirm the value of Japanese culture and continue our efforts towards protecting and passing down what we find truly important.
Nostalgic Japan introduces the attraction of beautiful rustic spots hidden in rural Japan.The team is all living in the countryside of Japan and will convey not only just basic information, but also in-depth contents in rural Japan which’ve never been focused on before. Here you will be able to deepen your knowledge of Japanese culture pleasantly.
It’s very hard to find a lot of information about rural areas when you make plans to travel around the rural areas of Japan. It’s because of the language boundary and the fact that Japanese people are not good at conveying things about themselves.
In this web magazine, we focus on various spots in rural areas and share that useful information to help you to make your trip much more gratifying and extraordinary.
Our goal is to connect you and your world to traditional products and services in Japan. We introduce the distinct places and things we encounter through the words and pictures of Japanese artists…native artists who showcase the beauty of Japan’s charming traditions and warm atmosphere through original, one-of-a-kind art.
In rural area of Japan, there still remain a lot of archetypal sceneries that contain the genuine atmosphere. However those places are not informative and hard to find. From Zen tourism and spa/hot spring tourism to culinary and cultural/heritage tourism, we are here to help you find the explorer within.
In most cases, large companies are protected by governmental subsidy and they can afford to develop the market in abroad. What we mainly would like to introduce you here are the products created by individual craftsmen who are eager to inherit their skills to the next generation.